Choosing the Right Platform for Your Podcast to Record

Introduction to Podcasting Challenges

Speaker 1 0:00

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Understanding Recording Tools and Their Importance

Gabe 0:54

Your content actually excites you. But now you're sitting in front of your computer and you still haven't hit record. Not because you're not ready, but because nobody ever explained what pressing record actually means. What tool are you supposed to use? What is your guest here? What happens if your internet drops mid-conversation? And why do some podcasts sound clean and professional while others sound like a bad phone call? Those aren't small details. Those are the exact things that separate people who publish from people who stay stuck getting ready. Welcome back to the podcast about podcasting. I'm your host, Gabe Liao. If this is your first time here, this show exists for one reason: to answer the questions the podcasting industry usually skips. Not just how to podcast, but why does it work, and how to actually follow through. In the last couple of episodes, we built your foundation, your content pillars, your format, and your purpose. Today, we're stepping into the moment that trips up more new podcasters than anything else. Recording, not gear obsession, not thousand dollar setups, just the real practical mechanics of capturing your voice and your guest's voice the right way. So you can stop overthinking and finally press record. Let's get into it. You've spent weeks figuring out what your show is about. You know your pillars, you know your format, you've got a list of episode ideas that actually excites you. And now you're sitting in front of your computer and you still haven't pressed record. Not because you're not ready, but because nobody told you clearly what does pressing record actually mean? What tool do you use? What is your guest here? What does the file look like when it's done? What happens if the internet drops mid-conversation? Those aren't small questions. Those are the questions that separate the person who publishes from the person who's still getting ready to publish. That's what we're going to talk about today. Hey, welcome back to the podcast about podcasting. I'm your host, Gabe Leel. And if this is your first time here, this show exists for one reason. To answer the question the podcasting industry usually doesn't, not how to podcast, why you should do one. So we've spent the last two episodes building the foundation, your content pillars, your format, your reason to exist. And now it's time to talk about the part that trips up most new podcasters more than anything, more than any of the strategic work. It is recording. Specifically, the tools. The difference between recording software that is designed for meetings and soft and software that is designed for podcasts, why the difference shows up in your audio, in your edit, and in your listeners' ears. And how to make the right call from where you are now, not where you hope to be in six months. This is not about gear obsession, no thousand dollar recommendations, the actual mechanics of how to capture your voice and your guest voice at the highest quality your content setup allows. Now let's get into this conversation because there's a lot to cover. Here's the first thing I want you to understand and how it changed how I think about recording entirely. Most people, when we talk about recording podcasts, they say, Well, I'll do it through something like Zoom. Zoom is great for meetings, but Zoom was not built for podcasting. And those are two completely different engineering problems. When you record on Zoom, what's actually happening is your voice leaves your microphone, gets compressed, squeezed down so that it can travel across the internet in real time. It hits a server, the server stitches everything together into a file, and that is what your file, that's what's downloaded. The problem is every single point in that chain is a potential quality loss. The compression removes audio data permanently. If the if your internet hiccups for half a second, that glitch is baked into your source file. You cannot fix it in post, it's gone. And here's the one thing that I that I think hurts most people. Zoom records everyone onto a single track, which means if your guests cough while you're mid-sentence, you cannot edit out that cough without cutting your voice too. For a meeting, none of that matters. You're not editing a meeting, you're not publishing a meeting for audience to that will judge your credibility on the quality of what they hear. For a podcast, it matters enormously. And not that there's anything wrong with using Zoom, but if you're going to specifically spend time on the quality of your audio, then I think it matters quite a bit. No, no strikes against Zoom. Zoom is actually a pretty great platform. But when it comes in terms of building a podcast, I usually instruct most of the people that want to learn a podcast, audio quality first. And that's the first thing to concentrate on. And this is important because most people who ask me why the show sounds like it was recorded over a phone call and they have decent microphones. That's the thing, is that they haven't done the research. They've bought something solid. They're just recording through the wrong tool. You could have you could have a top-of-the-line sure SM7B with a cloud lifter. You could sound really

The Case for Local Recording

Gabe 6:03

great, but it depends on the tools that you're using to record. So, you know, Zoom, there's nothing, again, there's nothing wrong with Zoom, but I want to focus a little bit on local recording, what it is and why it changes everything. So if the problem is that tools like Zoom are cloud-based tools, you know, they record the transmission instead of the source, then the solution is to kind of flip that. Local recording, the software captures your audio directly onto your device's hard drive before it even touches the internet, before it gets compressed, before it goes anywhere. Think about what that means for your quality. Your recording is not at the mercy of your broadband. If your Wi-Fi drops for a second during the interview, the audio that was already saved locally is clean, uninterrupted. The internet problem didn't touch it. Each participant, which is you and your guests, record their own separate tracks on their own machine. Which means when you bring those files together in editing, you have full control. Their cough on that track, your stumble on yours, you can clean each one up independently. That's not a small thing. That's the difference between a professional edit and an afternoon of impossible compromises. So local recording really does and really is one of the best things you could possibly look into when you're talking about recording a podcast. So when I talk about, you know, platform choice, that's kind of where I draw the line. Are you recording the transmission or you are you capturing at its source? That's the question underneath each question where about recording tools. So I'm gonna mention three platforms that are worth knowing. So if you're ready to step off Zoom, there are three platforms that have genuinely changed how professionals, you know, remotely uh works through all three. Not as a not as a ranked sort of list of what I like or what what's more particular, because each podcaster is gonna be different. They're gonna find what worked for them, but as three different tools that serve three different purposes. So what I've been using first, and we'll mention, is Riverside FM. And you know, I want to be clear about why, because the reason that I use Riverside might not be your reason. So for me, I chose Riverside because Riverside is is built for is built for video first content creators. It records locally for both the host and the guest, up to 4K, uncompressed four kilohertz audio, separate tracks for everyone. That's the baseline. So when you're recording, you have two separate tracks. Your video quality is up, if you're creating a video podcast, is up to 4K. So that really plays into a lot of how these these decisions get made on what tools to use. And what separates Riverside is what happens after you record. It has an AI editor built in. It's called its magic editor. That can take a 60-minute interview and generate 60 to 90 second vertical vertical clips from the best moments already formatted for your Instagram reels, for TikToks, for YouTube shorts. That's the repurposing stack we talked about when we talked about content strategy episode in our content strategy episode. Built directly into the recording platform. If video is part of your distribution strategy, and for most people starting out right now, it should be Riverside is worth looking at seriously. And most of the episodes you're listening to that you're going to be hearing were recorded through Riverside. Now, I have been using different tools for some of these other interviews and some of these solo shows because as a practitioner of podcasting, I want to be able to talk about all the good benefits that I'm that I've used from each one. And each one of these that I'm mentioning, now the one again that I'm using most is Riverside. The next one I want to talk about is Squadcast. Squadcast is a platform most audio first podcasters and professional producers reach for. And the reason comes down to one integration, the script. Now, the script is a text-based audio editor. You edit the transcript and the audio changes with it. Delete a word on the page and it cuts it from the recording. It's one of the most powerful powerful editing workflows available for podcasters who don't want to learn to the traditional audio software. So SquadCast and Descript are designed to work together. And you can finish a recording and have a transcript-based edit, you know, started in the script within about 30 seconds. For interview shows, which is exactly if you that's what you're trying to build, that pipeline changes how fast you can turn around episodes. So Squadcast also has what I what I'd call the most reliable local recording engine on the market. Audio practitioners, people who've been doing this for years, consistently choose it for its high-stakes recording when there's no room for technical failure. So using something like Squadcast with the script really does up your game when it comes to how you're doing the editing process. And we're going to get into editing. We're going to talk about editing itself in a whole nother episode. But a lot of these tools, when you choose them from the start and you start learning how to use them and what the interfaces are and what tools and benefits will help you cut down your editing time, it's just as important as almost hitting the record button. Because when you're able to control and manage your workflow, it's how you're going to be able to sustain a long-standing podcast. You have to learn ways to simplify your workflow. So this is why I mention a lot of these platforms.

Exploring Recording Platforms: Riverside, Squadcast, and StreamYard

Gabe 11:50

So we're going to move into the next one, StreamYard. Now, StreamYard solves a different problem than the other two. If your goal is to record and simultaneously stream to YouTube, Live, LinkedIn, Live, Facebook, Twitch, or multiple platforms at once, StreamYard is the tool built for that. It uses what they call Mars, multi-aspect ratio streaming, which means you can go live in landscape for YouTube and vertical for mobile simultaneously. For podcasters, building a live show format or a community that tunes in as episodes happen. That reach is significant. And here's the thing it records locally and captures separate tracks. Now, most of these tools, I will say this as a caveat, most of these tools to have the separate tracks, they do cost a little bit more. You can either buy them on an annual basis, and if you do, most of them will give you a discount. But I kind of avert most podcasters from signing up for an annual fee in the beginning until they get started with podcasting and realize which tool works best for them. So they do it on a monthly basis with a little bit higher cost, but it helps you figure out which tools will actually work for you. There's some people that that start and will tell you they hate Riverside. I enjoy it. There's some people who swear by the script and and squad cast. There's people that will tell you that StreamYard for them has been amazing. So it's all about figuring out how each one of these different softwares and the interfaces are easily navigated for the host. Without a producer, you have to kind of learn this from the very beginning for most podcasters who don't have any clue. So when we talk about most of these software programs, I do look at them from the basis of how easily would they be to navigate. And most of these recording tools, excuse me, do have free versions. They're limited in the amount of usage and some of the features, but is it it is free to start with. And as you go along and you realize I like this tool, then you can decide whether or not you want to update. And I'm gonna tell you this if your show is interview only and you're not doing a live and you're not doing live streaming yet, StreamYard probably, you know, most platforms, it's it's perfect for what you need right now. But if the live community angle is part of your strategy from day one, it belongs in the conversation. It's very easy to navigate. And again, you are able to you are able to use a lot of these same features in a lot of these softwares, multi-track recordings, but some of them are built differently in how you can use them as an all-in-one tool. So both Riverside and uh Squadcast do have a built-in editing tool. So those those do help a lot. So let's move on to the next one. We're gonna talk about Zencaster. Um, you know, one more worth mentioning for anyone who's working with a tight budget right now. Zencaster offers free tiers that record, you know, that records 16-bit 48 kHz wave audio and 1080p video with separate tracks, not 4K, not the AI editing features. But you do get broadcast quality audio at no cost. If you're in the first three months and you're not ready to spend on a recording platform yet, Zencaster's free tier is a significantly better starting point than Zoom. It gives you the separate track uh workflow and the local capture method we talked about, which means you're building the right habits from the beginning. And as I mentioned, upgrade when your show earns it. Start with a foundation that doesn't hold you back. So most of these tools that I am mentioning, again, they they have different features, different benefits. And like with Zencaster, if you do want to record a very high quality video audio aspect without a ton of cost and having local recording and multi-track, it works perfectly. But with these other tools that I didn't mention, they have they have back end benefits in the editing process. And some people they might start their podcast and say, I want to do minimum editing. Great. Then some of these tools are gonna work perfect for you. They're gonna be amazing. You're gonna fall in love with them. Some of them who really some people, some podcasters who want to get started and really concentrate on the audio and really learn and focus in on the editing part of your episodes, then some of the other tools that I mentioned before are gonna work perfect for you. And it it is trial and error to figure out what you want to use. So let's talk about it, you know, three questions before you hit record. I don't want to leave, you know, I don't want to leave you with a platform comparison and a way to choose. So here's the framework I use when I'm helping someone figure out where to start. Three questions in order. The answer to the first question usually settles what direction they want to go in. Question one, is video part of your distribution strategy? So are you do you want a video component for your podcast? Or do you strictly want to use audio only? So this podcast, if you're listening to it, it has multiple components. I do have a video aspect. I have episodes like the one you're listening to now, which is just audio. And there's and and then I also have some that um that I'm creating down the line that's gonna be dependent on video. So I made the decision when I started doing this that I do want to focus on the audio. The audio is more important than anything else, but there are video components. So that's what helped me make the decision on what I wanted to choose to record with. Not do you want video eventually? Like right now, today. Are you planning to post on your YouTube, create reels from your episodes, build a visual presence alongside your audio? If yes, you need a platform built for 4K local capture. Riverside and Squadcast, the AI clip tools in Riverside are especially worth your time if social video is a core repurposing for your channel and for your social media. If no, and some shows genuinely do not need video at launch, your audio quality is still the standard. Local recording still applies, but you have more flexibility on which tools you get to choose. So the question is important. Is video part of your distribution strategy? And usually that'll give you pretty much an outline of which direction you should head. Question two. How much do you how much time do you want to spend editing? This is another one. There are two fundamentally different editing philosophies. Traditional audio editing, you look at a waveform, you cut audio by region, clean noise by hand. Squadcast works with the script is designed for the other approach. You read a transcript, you delete the words, what you want to cut, and the audio flows. If text-based

Choosing the Right Recording Tool for Your Needs

Gabe 18:52

editing sounds like the workflow you actually want to use, the squad cast to the script pipeline is worth the learning curve significantly if you're comfortable with traditional audio software. Of course, there are the standards. You have Audacity, you have GarageBand, and even Adobe Edition. You have more options, and any of those three platforms gives you the files that you will need if you're generally want to focus in on the audio aspect of it only, the audio aspect of your podcast only. And that's a whole nother direction of how you want to learn how to edit. If it's just the audio only and that's what you're going to concentrate on, we will cover in another episode what those what those tools are, how to navigate them, why, if you're building an audio first podcast, why learning how to edit waveform is pretty important. So let's move on to question three. What can I actually spend right now? So most podcasters, of course, getting started, and when we build strategy and what we've talked about in the first two episodes, all those things are pretty much just spending energy and effort. No actual cost are being put into what you're creating. And this is where it comes to a point for many podcasters to understand there is an investment that goes into podcasting. But if you're very limited in, say, a budget to get started, it still shouldn't be a hindrance to allow you to create a quality product that you will enjoy that you will want to listen to yourself. And that's what I talk about here all the time. So with Zencaster, they're free tier, the separate, you know, the separate recording tracks, the local recording, the wave audio at no cost. Again, it is a better foundation than Zoom at any price. Start there if you're you know, if the budget is constrained. You want to create a podcast, but you still want to have access to a lot of the tools and you still want to be creative. You still want it to sound very well put together and professional, and you want to invest the time in learning about this craft. It's a great way to go. And again, Riverside and Squadcast both have paid plans at scale, you know, and you don't need you don't need the top tier to start to get in. Record your first 10 episodes, understand what you actually use, then decide what what you want to upgrade to do if it's worth upgrading at that point. And like I may mention, the wrong move is spending on a platform you don't understand yet, or staying on a platform that limits your quality because upgrading felt like a commitment. So give yourself a little wiggle room to figure out what's going to work for you before making an investment. And you're gonna have other podcasters who will give you advice and they'll tell you what works for them. But again, in this show, what I'm trying to teach it is about what's going to functionally work for you, what makes sense to you as the podcast host. So those are kind of the three questions that I usually ask when people want to learn about podcasting, or they've given or they've you know seeked out my own personal advice is you got to ask those questions because there's More to it, like I said in the beginning of the show, there's more to it than just pressing record. So we're going to cover things that nobody tells you about your recording quality. So here's the thing that I want to be direct about because I've seen people chase platform features when the real problem is somewhere else entirely. Local recording captures what your microphone captures, which means if your microphone is picking up your air conditioning system, your neighbor's dog, the echo of your bare walls, the platform records all that in pristine, uncompressed detail. So the platform is the vessel. Your microphone and your room are the source. If the source is flawed, a better vessel doesn't fix it. So here's the minimum I tell anyone before they record their first episode. You do not need an expensive microphone. You need a condenser microphone, not your laptop's built-in, and you need to record in a room that doesn't echo back at you. A small room with soft surfaces, a closet full of clothes, a bedroom with carpet and curtains. We've covered the specific audio targets in the show, you know, in this show before, like what you're looking for when it comes to recording. But now we're going to get into the sounds that get picked up when you are in the middle of recording. Noise floor at negative 60 dB or lower before compression. The loudness target of negative 16 lufts for podcast platforms, those are the standards. The platform helps you meet them. The room and the microphone determine whether it's possible. You don't need to buy anything new today. You need to understand where you're already working, where you're already what you're already working with and make deliberate choices about how you're going to capture your podcast. So when you sit and think about a recording space, give it a little thought. If it's somewhere in your room, I understand if you're going to get video, this is where, again, asking the questions, are you going to do a video-based podcast? Then maybe recording in a closet isn't going to work. But you there's still ways to dampen and soften sound so that when you are recording, everything doesn't get picked up. And I will tell you why again, I'm going to come back to Riverside and why I've been using it. Because it has a feature in their magic AI editor that helps clear out a lot of the voice pickup, a lot of the ums and ahs, and it really works well, especially in the beginning. If you don't know exactly what you're doing when it becomes to podcast editing and editing in the audio itself, it has done magic for some episodes that I've recorded in previous conversations on other projects, which is why I chose to go back to using Riverside this time around when recording this podcast. And other there are other AI tools. So when we get into what distribution systems you're going to choose, those have tools that help as well. But we're talking about the initial recording because we want it to be we want you as a podcaster to be able to record with the least amount of resistance and hiccups that can possibly happen. Again, if you're going to build sustainability, there are a lot of things that you have to take into account. You you have to give yourself a little bit more leeway when it comes to recording and editing your podcast. Because the time and energy that goes into recording, the time and energy that goes into editing, the big payoff is always going to be when you publish the episode. And that's the real test is when you listen to back to an episode that is live and other people can listen to it and you can hear all the background noises, all the sounds that go off, your chair squeaking in the background, your bird chirping, your dog barking. Those things do come across. And I'm here to tell you, they don't it doesn't have to be perfect in the beginning. It doesn't have to be perfect. It just has to be satisfactory for you and an audience who wouldn't mind listening to what you're talking about. Again, I always talk about it's the content. Don't overanalyze the idea of what you're recording. The audio quality is important, but in the beginning it's something that still has to be learned, and you're still gonna have to learn how to navigate, how to edit your audio, how to edit your sound, what works best for you. It's not gonna be perfect, it's gonna sound terrible. Be okay with that. It is gonna sound terrible. But again, choosing the right tools can also help minimize some of those things for you. So maybe that you're not beating yourself over the head. Because there are podcasters, there are people who will tell you just start with what you have in your phone and go from there. That's great. But when it comes to how to edit the podcast, that's where there's a little bit more difficulty. And hearing something you go, oh, I wish I didn't have that in the video, or I wish I didn't have that in the audio, I wish I could take that out. These tools really do help figure that out. So I want you to start where you're at, but also be mindful that there are other ways and other options and other tools available to you as a beginning podcaster that will give you the flexibility, they'll give you the opportunity to sit down, record, whether you're doing the solo podcast, whether you're doing an interview podcast, whether you're doing a combination or narrative, any of those podcasts. You're not at that level yet where your clarity needs to be sounding crystal and crisp, and your audio, I mean, and your video needs to be perfect, unpixelated, high quality. When you when you're getting started, it's always gonna be rough. Find a podcast that you might listen to on the regular and go listen to the beginning episodes if you haven't been a fan from the beginning. And a lot of the podcasted as podcasters that I've brought on this show and interviewed and talked with, they will tell you it's not gonna be perfect. And that's a-okay. But we do want you and I want you as as someone who wants to see more podcast creators put themselves out there to really understand that the message, that's why we talk about the content pillar and your why first, are truly what matters. All the other things, all the technical stuff, all the other um, you know, building the figuring out your microphones, your your video setup, all those things can be changed. They can be adjusted on the fly as you go along. But still knowing and understanding your why, whether or not that's going to help you build sustainability, whether it's going to help you build your authority and your agency inside of a niche, those are still important. So just to recap, we mentioned a couple of tools that you could use to start out and record your podcast. And using any one of these tools, they are all they all are available via you know your your laptop. You know, you'd have to have memory for some of them because they are going to be locally recording on your device. So cloud-based softwares like let's just say StreamYard and there's another one, Restream. We didn't cover Restream because they're very similar in how they're in how they record. But both of those softwares are cloud-based, which means they do go over the internet, but with StreamYard and Restream, you do have the ability. Again, it's a paid thing into their tier system of how you want to purchase in a um a monthly or yearly subscription, but uh they do offer locally based recording. But that's why I mentioned Zencaster, Riverside, and Squadcast, because the local-based recording will be reliant on you having a computer, laptop, a way to actually record

Quality of Recording: The Importance of Environment and Equipment

Gabe 30:01

um your audio. And a few things that I will make mention before we start wrapping up here. Uh we are gonna have an episode where we're gonna be talking about a little bit more about the the technical things, the technical products like your microphone, recording interfaces, cameras. We're gonna dive deeper into a lot of those things, but I will make mention that if you're gonna be recording any podcast, any of these podcasts that I've made mention of, I would recommend, say, investing in a small amount of money, not a lot, into buying a microphone device. Whether it is going on Amazon and you can find these on Amazon, just type in lapel mics. You can record from a lapel mic very inexpensively. You can plug in with say a headset, like a gaming headset that has a microphone built in. You can find those very inexpensive with a headset and uh and a regular TSS or TSR plug-in for your laptop or computer. You can use a Bluetooth. Uh, I've seen other podcasters who use just a Bluetooth. And you can, again, we're talking about recording locally when you're doing a um an interview style podcast. I will make mention that if you're going to uh maybe do a solo podcast, you can record locally on your phone and upload the video and audio footage into any one of these tools that I've mentioned today and go back and edit it. It will build it, it will build a transcription of your of your file, and you can go back and edit it based off of the file that you upload. So you don't have to record directly live inside of any one of these tools. You can record them on your phone if you're gonna do a solo podcast and upload it. And and you know, that's part of it too, is understanding what's gonna again, why I made mention in the beginning, what what's gonna work for you? I talk about Riverside because I find its tools useful for my purposes. It might not work for some people. There are some people who've recorded it through their phones and they do okay, they do well, they get it started, and that's a good foundation to get started with is just get it that running and then learning and jumping into finding a more reliable recording tool. But I also I'm also someone that says if that's gonna be your foundation, start from the beginning then. Go ahead and start learning these tools. It only helps expedite how far you're gonna go as a podcaster. So I just, as I sit here and I'm looking at all the information and all the things that I've compiled and the research that I've done and basing it off my own experience, I just want most of the podcasters out there to realize that any one of these tools, it doesn't matter which one you choose, they're not going to magically help you get your podcast across the finish line. They are a resource, they are part of the process, but again, it is about understanding it's understanding your why, building your content. Then we get into the recording and we're gonna talk about next workflows because I am big on understanding your own workflow, building workflow, and how understanding these workflows and these systems, like stacking things together to make it easier for yourself as a podcast host, those are gonna be quite important. So we're gonna cover that next week. So just want to say thank you for tuning in. If you really do enjoy what I'm talking about and what I'm trying to teach as a host to anyone who wants to get started in podcasting, do us a favor, subscribe to the podcast. I drop new episodes every Tuesday, and Thursday, most Tuesdays are going to be the solo episodes where we're talking about the actual process of podcasting, and then Thursdays, we have our interviews with different podcast hosts who share their experiences. And, you know, each one of those interviews, there's a plenty of information, experience, wisdom, nuggets inside of each episode that you can take away from all these veteran podcast hosts that I've been interviewing lately. So this week we're gonna be speaking with Annette Richman. She is somebody who not only works in creating a podcast, an audio podcast, but she's worked very extensively in building a video podcast as well and the video component. We're gonna really dive into her expertise and what she can share and maybe help you figure out whether or not incorporating a video distribution strategy into your podcast is worth it. So until next week, thanks again for listening to the podcast about podcasting. We'll see you soon. That's a wrap on another episode of the Podcast About Podcasting, the show where we bring in podcast experts and hosts every single week to help you build, grow, and sustain your show. If you found today's conversation useful, do us a huge favor and leave us a review on Apple Podcasts or Spotify. It truly helps us reach more podcasters just like you. New episodes drop every Tuesday and Thursday, so make sure you're subscribed, and we'll see you next time.

Speaker 2 35:16

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